Reasons Explaining Why You Use an Instagram Widget on Website

 


Starting with Facebook, the social media world has outgrown over the years. That means it is not restricted to just one platform but many, and in the past few years, Instagram has been on top.

It is among the most captivating social networking platforms that have become the favorite of almost every social media user.


Displaying creative & engaging content in the form of images and videos, Instagram has also been leveraged by brands all across the globe to add liveliness to their dead business.


And to achieve this, brands take help from social media aggregator tools that help in embedding Instagram Widget on website. It all starts with collecting feeds from Instagram and curating them into a single feed. This single-feed is then embedded on the website and is named Instagram Widget.


Well, you must be aware of all the benefits associated with the embedding widget on your website. That is why we have penned this blog to let you know why you should leverage the Instagram widget on your website.

Reasons to Leverage Instagram Widget on Website

1. Encourage User-Brand Interaction


Instagram is an extremely visually appealing platform that makes it quite addictive & highly-interactive for the users.


And when you embed an Instagram widget on a website it automatically gets the attention of your potential users. The longer your users will stay on your website, the better the user-brand interaction will get. 


If simply put, your job is to offer what your users are looking for!

2. Increased Dwell Time 


There are pleasing images and videos that make users scroll down the Instagram feed. And when these feeds are embedded on your site, they can actually increase it’s dwell time. 


As aforementioned, the increase in user-brand interaction on your site directly affects the dwell time.

3. More Customized and Personalized Widget


If you have noticed the feeds that are added to your Instagram widget, how beautifully they are curated, and also the content is quite fresh and unique.


The reason behind their appealing look is that the Instagram widget is created with the help of social media aggregator tools. 


These modern aggregator tools not only offer various customization options (such as attractive layouts, banners, etc). but also allow moderation of Instagram feeds.


The best thing about social media aggregator tools is that they let you change the look & feel of your Instagram widget on the website as per your business needs or website’s requirements.

4. Shoppable Posts for Easy Shopping


Constantly Instagram is updating the existing features & also introducing new features. One of them is Shoppable features that have changed the way online users used to shop drastically. 


With the help of Instagram’s Shoppable Posts, users can directly purchase the product straight from the feed just by clicking on a link. 


So, when you embed these shoppable Instagram widget on a website, you make shopping hassle-free for the users by bringing the point of inspiration and point of sales altogether. 


This way new users can easily discover your products on your website, and therefore they’ll make a purchase.

5. Build a Brand Image 


If you want to gain the users’ trust and build a rock-solid brand image, embedding Instagram widget on a website is the best thing you can do. 


Get more happy users so let them know about your brand in an engaging way.

6. Increase Sales & Revenue 


As soon as you are able to achieve the aforementioned factors, your business will start experiencing an increase in sales and revenue. 

7. Virant Visual Representation on Website


Just like any other marketing channel, your website also needs a makeover, and what could be better than embedding the Instagram widget on a website.


As we have mentioned above already, Instagram is loaded with the most appealing and eye-catching content, which means if you embed these feeds on your website you transform the way how your site looks earlier.


For instance, if your website is the most simple one with basic colors, then get it enhanced with appealing and eye-catching content. 


WINDING UP!

Grab the attention of the users by showcasing impressive visual content, designs, and layouts.


Being one of the effective marketing strategies, embedding Instagram widget on a website makes both your Instagram handle and site noticeable at the same time.


And to leverage this there are innumerable tools like Taggbox that have been introduced in the marketing sphere to give a helping hand to the marketers. 


These tools offer a variety of features like Customization, Moderation, Analytics and more to optimize your social media feeds before embedding them on the site. 


And the best part is that you don’t need to be a technical expert to embed Instagram widget as social media aggregator tools require no complicated codes.

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